Worth The Hype? Maybelline Fit Me Foundation…

Maybelline Fit Me Foundation

For years I wouldn’t even entertain looking at an another foundation. In fact, for years I tried to convince pretty much everyone I came into contact with that my staple/everyday/old reliable, Rimmel 25 Hour, was the epitomy of face fashion. In my humble opinion, nothing came close to beating it for longevity, smooth application and a flawless finish… until they changed it. Only then did I realise how easy it is to take a gals ultimate foundation for granted. Like a 30 year old toddler, I huffed and puffed, stamped my foot and made screwed up faces each time I passed the Rimmel stand. Okay, so maybe I didn’t go that far, but I sure as heck threw it an occasion dirty look. And so, needless to say, I became a foundation tart *gasps of shock* But then again isn’t every beauty blogger? As much as I try to stay in the playing fields of brands I know and love, occasionally something will hit the shelves that looks captivating enough to draw my attention, and this is exactly what happened when I cast my eyes upon Maybelline Fit Me.

Is it just me or is there is something ‘oh so sexy’ about the packaging? Maybe because it has subtle design hints of Nars branding, but whatever happened that afternoon in the midst of a bustling Boots store I decided to take the plunge and pop it in my basket; ever hopeful it would perform every bit as sleek as it looked…



Product: Maybelline Fit Me Foundation

Shade:  Classic Ivory 120

Price: £7.99

Where can I buy it? Boots, Superdrug, Maybelline Online,



It’s makeup that fits you…

•No oils, no waxes, no nonsense

•Natural coverage that leaves skin the way it was meant to be…fresh, breathing, natural

•Exclusive translucent base and lightweight pigments allow skin’s natural highs and lows to show through

•Non-comedogenic, dermatologist-tested



Bearing in mind the countless foundations I’ve tried and tested over this past year, I’ve found pretty dramatic differences between each application type. Personally I find the Maybelline Fit Me has a denser finish when applied with the finger tips, however if you prefer a slightly lighter consistency then I’d recommend using a blending sponge. Both the Real Techniques and Beauty Blender have had virtually identical results with me, so which ever of the two floats your boat there’s little to no difference in finish.

Maybelline Fit Me Foundation Classic Ivory

As for using a brush, I wouldn’t recommend it gals. As much as I love my Real Techniques stippling brush it really didn’t do the finish any favours. Initially I thought the super light results and hard to blend brush lines could have been the cause of my Olay primer, however after deducting that from the routine it was still pretty apparent this foundation prefers to be gently warmed whilst smoothed out with the fingers tips as opposed to stippled with bristles.



Let’s start off with the blatantly obvious = the packaging. Although I’m not a fan of glass bottled foundations (for fear of breakage and the fact that half of the product remains stuck to the sides) this one seems to have taken my fancy. Maybe it’s the sleekly designed bottle that gives the impression of high end, rather than low spend. It looks grown-up and sits ever so chicly on my vanity table. As for the pump, it dispenses not too much yet not too little. Pretty much in the ‘Goldilocks’ zone if you ask me.

As for the price tag, it’s bang on par with its main drug store rivals such as Rimmel, L’Oreal, Max Factor, Bourjois etc. So it’s pretty affordable & not too heavy on the purse strings.


If you prefer a buildable foundation that starts of light then this just might be one to keep an eye out for. Although at heart I’m a full coverage gal and always will be, this seems a good compromise to wear on days when I prefer a slightly lighter finish. I’ve been wearing it to work and found it a great everyday foundation, and should I need to build it, it never looks cakey or heavy.

It’s also great for dry skin. In this colder weather I’m no stranger to dry patches, yet it’s managed to successfully keep my face feeling moisturised without being over greasy or oily, which means I can ease up slightly on the moisturiser.



Being a lighter weight foundation I find the consistency of the liquid quite runny compared to some others I’ve tried more recently, and although a little may go along way you really do have to work cautiously & in much lighter layers in order to build it up to a medium/full coverage that looks natural.

One thing that stands out like a sore thumb however is the colour results. I tend to buy tones that are very slightly warmer than my own skin tone – otherwise I often end up resembling a snow ball. Pale skin problems *sigh* However the colour in the bottle didn’t quite resemble the tone on the face, it’s much deeper and slightly more orange than the standard ‘Classic Ivory’. Morale of the story gals… if you’re between colours go for the lighter or be prepared to tone it down with a powder or lighter concealer.



Maybelline Fit Me Foundation Review

Although I harbour a slight love/hate relationship with the Maybelline Fit Me, it’s still a foundation I tend to reach for as part of an everyday make-up routine, possibly because it’s so moisturising and leaves a fresh dewy finish. Okay, so it’s a little deeper than I’d hoped for, but it blends pretty well providing you use your fingers or a warm dampened blender sponge. For a pocket friendly, buildable, medium coverage foundation it does okay – however deep down I feel there’s better out there for the same price tag, such as Rimmel’s Perfect Match foundation, which has great coverage & seems to blend in much better with my skin tone once settled. Overall, if you haven’t yet tried the Maybelline Fit Me foundation then it’s definitely worth while investigating, particularly if you suffer from dry skin or prefer a slightly lighter formula for everyday wear.

Ps: If you wanna see it in action then why not check out this Wednesday’s post by *clicking here* 

pink heart

Have you tried Maybelline Fit Me? What’s your favourite drug store foundation at the moment? Whatever your thoughts I’d love to read them in the comments below, so do stop by and say a quick hello. Wishing y’all a fabulous weekend 🙂

Cheerio chums…

Karen signature

Catch me on:

Twitter   /   Instagram   /   YouTube

40 thoughts on “Worth The Hype? Maybelline Fit Me Foundation…

  1. I stopped using liquid foundations after the horrific nonsense that is Soap & Glory’s One Heck of a Blot foundation (Cake Central). I switched to powder foundations and I’ve noticed such a difference in my skin! It’s softer, smoother, and less prone to redness than it was. I tend towards oiliness and the powder seems to keep it in check for longer. Still, it’s annoying when companies change the formula of something – that’s why I gave up on Bourjois back in the day!

    Liked by 1 person

    • Oh I haven’t tried the S&G foundation, however I really don’t rate their concealer. If anything I actually think they’re one brand that’s kind of over rated on certain products 😦 I used to wear powder but found it really dried out my skin and left me feeling really itchy. In fact it’s rare I’ll even wear a setting powder! Honestly my skin has a total mind of its own as it’s usually quite oily but can then go through moments of dryness. Very odd! lol Maybe I just haven’t found the right powder to suit me… *sigh* XXX

      Liked by 1 person

    • Hey Valentina, yep I’m going to keep an eye out for that one huni as it seems to be getting raved about. I did like this one but somedays it worked better than others for me 🙂 I still cannot believe they would leave out the pump… how ridiculous! That would kind of put me off as it would be a nightmare to get out otherwise. Do you use a separate pump or what do you do? XX


      • I try very carefully not to spill it all over the place while I tip it into my hand and then I use a brush to blend it in and all that fun stuff! Usually I dab it all over my face first to make sure the brush doesn’t eat it up though. xx


  2. I am a foundation tart too!!! 😉💕 I have never tried this…I’d love to try the matte & poreless version but have never seen it in the UK. How does this compare to any high end foundations you have tried?

    Liked by 1 person

    • Haaa between our foundation and eye shadow affairs we’re certainly a pair of gals eh huni?! lol YES! Me too!! I’ve been looking for it but haven’t seen it either… I think it’s so weird they do this. Can’t see why they wouldn’t retail it in the UK Traci-Anne, but then the rest of the world seem to be missing their pumps!! Odd!! Hmm, I have to say compared to other foundations it’s okay but not comparible to higher end… I would honestly recommend the No 7 range (especially the Beautifully Matte) it is fabulous! High end without the killer spend 😉 XXX

      Liked by 1 person

      • I have the No7 beautifully matte and it doesn’t work for me. 😢 It’s too dry and sits in my lines and makes me look old! Noooooo! 😢 The Revlon Colour Stay for oily skin is my current fav…it’s awesome without the price tag and I often reach for it above my Double Wear!!! *gasp*!!!

        Liked by 1 person

      • Whaaaaaat?!? Awwwh Traci I’m gutted to hear that huni as I find it aahhhhmazing 😦 Such a shame! Ooh I’m looking forward to trying that out – shall make it my next purchase as I haven’t tried anything yet from Revlon! Oh well, if you’re reaching it over your Double Wear then it must be a goodun 😉 hehe XXX

        Liked by 1 person

  3. Pingback: Keeping Up With Karen… | Confetti and Curves

  4. Great review! I was curious about this, but I honestly couldn’t buy another foundation (I am slightly ashamed of my current hoard as it is). It is just so easy to get carried away with testing them though, because they are all slightly different. That’s before you even factor in the tricky color matching. xo Anne

    Liked by 1 person

    • I do believe you’re describing one of the acute symptoms of beauty bloggeritis haha 😀 I totally get you chum, everytime I’m in Boots I get sidetracked by something or other and end up trying to talk myself out of it lol Ahh I think I’m beyond the colour matching shenanigans now Anne, I’ve pretty much gave up as when I do find a close match I look like death warmed up because I need a slightly warmer tone. Pale skin problems are never flipping ending lol XXXX

      Liked by 1 person

  5. Pingback: Why I Switched to Mineral Foundation – Wicked North

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s